Universal Metadata Guide
Open Graph Metadata (Used by Facebook, LinkedIn, WhatsApp, Pinterest, Slack, Discord)
OG_Title: "The Complete Guide to Social Media Metadata"
OG_Description: "A step-by-step guide to Open Graph, Twitter Cards, Schema.org, and structured data."
OG_URL: "https://universalcake.com/resources/social-media-metadata-guide"
OG_Image: "https://universalcake.com/assets/images/social-media-guide.jpg"
OG_Type: "article"
OG_Site_Name: "Universal Cake"
OG_Locale: "en_US"
---
## Twitter Cards Metadata (Used by Twitter, Mastodon)
```yaml
Twitter_Card: "summary_large_image"
Twitter_Title: "The Complete Guide to Social Media Metadata"
Twitter_Description: "Optimize your metadata for Twitter, Mastodon, and other social platforms."
Twitter_Site: "@universalcake"
Twitter_Creator: "@ChristopherSteel"
Twitter_Image: "https://universalcake.com/assets/images/social-media-guide.jpg"
Schema.org Metadata (Used by Google, TikTok, YouTube, Search Engines)
Schema:
"@context": "https://schema.org"
"@type": "Article"
"name": "The Complete Guide to Social Media Metadata"
"author": {
"@type": "Person",
"name": "Christopher Steel"
}
"publisher": {
"@type": "Organization",
"name": "Universal Cake",
"logo": {
"@type": "ImageObject",
"url": "https://universalcake.com/assets/images/universal-cake-logo.png"
}
}
"datePublished": "2025-02-15"
"dateModified": "2025-02-15"
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://universalcake.com/resources/social-media-metadata-guide"
}
"description": "A detailed guide on Open Graph, Twitter Cards, Schema.org, and best practices for optimizing metadata."
"image": "https://universalcake.com/assets/images/social-media-guide.jpg"
Additional Metadata for Telegram, Discord, and Slack
Embed_Title: "The Complete Guide to Social Media Metadata"
Embed_Description: "Optimize your metadata for better social media sharing."
Embed_URL: "https://universalcake.com/resources/social-media-metadata-guide"
Embed_Image: "https://universalcake.com/assets/images/social-media-guide.jpg"
YouTube & TikTok Video Metadata (if applicable)
Video_Metadata:
"@context": "https://schema.org"
"@type": "VideoObject"
"name": "How to Optimize Social Media Metadata"
"description": "A tutorial on using Open Graph, Twitter Cards, and Schema.org metadata."
"thumbnailUrl": "https://universalcake.com/assets/images/video-thumbnail.jpg"
"uploadDate": "2025-02-15"
"contentUrl": "https://universalcake.com/videos/social-media-metadata.mp4"
"embedUrl": "https://www.youtube.com/watch?v=example"
What This YAML Metadata Covers
- Open Graph Metadata (Facebook, LinkedIn, WhatsApp, Pinterest, Slack, Discord)
- Twitter Cards Metadata (Twitter, Mastodon)
- Schema.org JSON-LD (Google, YouTube, TikTok, search engines)
- Telegram, Discord, Slack Custom Metadata
- YouTube & TikTok Video Metadata
This YAML ensures optimal metadata coverage for all major platforms