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Universal Metadata Guide

Open Graph Metadata (Used by Facebook, LinkedIn, WhatsApp, Pinterest, Slack, Discord)

OG_Title: "The Complete Guide to Social Media Metadata"
OG_Description: "A step-by-step guide to Open Graph, Twitter Cards, Schema.org, and structured data."
OG_URL: "https://universalcake.com/resources/social-media-metadata-guide"
OG_Image: "https://universalcake.com/assets/images/social-media-guide.jpg"
OG_Type: "article"
OG_Site_Name: "Universal Cake"
OG_Locale: "en_US"
---

## Twitter Cards Metadata (Used by Twitter, Mastodon)
```yaml
Twitter_Card: "summary_large_image"
Twitter_Title: "The Complete Guide to Social Media Metadata"
Twitter_Description: "Optimize your metadata for Twitter, Mastodon, and other social platforms."
Twitter_Site: "@universalcake"
Twitter_Creator: "@ChristopherSteel"
Twitter_Image: "https://universalcake.com/assets/images/social-media-guide.jpg"

Schema.org Metadata (Used by Google, TikTok, YouTube, Search Engines)

Schema:
  "@context": "https://schema.org"
  "@type": "Article"
  "name": "The Complete Guide to Social Media Metadata"
  "author": {
    "@type": "Person",
    "name": "Christopher Steel"
  }
  "publisher": {
    "@type": "Organization",
    "name": "Universal Cake",
    "logo": {
      "@type": "ImageObject",
      "url": "https://universalcake.com/assets/images/universal-cake-logo.png"
    }
  }
  "datePublished": "2025-02-15"
  "dateModified": "2025-02-15"
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://universalcake.com/resources/social-media-metadata-guide"
  }
  "description": "A detailed guide on Open Graph, Twitter Cards, Schema.org, and best practices for optimizing metadata."
  "image": "https://universalcake.com/assets/images/social-media-guide.jpg"

Additional Metadata for Telegram, Discord, and Slack

Embed_Title: "The Complete Guide to Social Media Metadata"
Embed_Description: "Optimize your metadata for better social media sharing."
Embed_URL: "https://universalcake.com/resources/social-media-metadata-guide"
Embed_Image: "https://universalcake.com/assets/images/social-media-guide.jpg"

YouTube & TikTok Video Metadata (if applicable)

Video_Metadata:
  "@context": "https://schema.org"
  "@type": "VideoObject"
  "name": "How to Optimize Social Media Metadata"
  "description": "A tutorial on using Open Graph, Twitter Cards, and Schema.org metadata."
  "thumbnailUrl": "https://universalcake.com/assets/images/video-thumbnail.jpg"
  "uploadDate": "2025-02-15"
  "contentUrl": "https://universalcake.com/videos/social-media-metadata.mp4"
  "embedUrl": "https://www.youtube.com/watch?v=example"

What This YAML Metadata Covers

  • Open Graph Metadata (Facebook, LinkedIn, WhatsApp, Pinterest, Slack, Discord)
  • Twitter Cards Metadata (Twitter, Mastodon)
  • Schema.org JSON-LD (Google, YouTube, TikTok, search engines)
  • Telegram, Discord, Slack Custom Metadata
  • YouTube & TikTok Video Metadata

This YAML ensures optimal metadata coverage for all major platforms